Jobs For You

Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.      A can has more than one life. At Red Bull, we recognize that we have a responsibility to the natural environment. You can read more about our sustainable approach here: